What is UGC?

UGC - User-generated content

It is content created and shared by people, not just big brands or official sources. It includes everything from posts, pictures, and videos to reviews and comments—basically, anything users put out there on social media, forums, or websites.

Why do brands need UGC and UGC creators?

Brands need UGC because it adds authenticity to their image.

Which picture would make you want to buy this?

• Change Image

  0%Stock Image
• Change Image

  0%UGC Image

If you said stock image:

You may prefer

• Official images

• Have a business yourself

• Like the "blank" look

If you said UGC image:

You may prefer

• The presented aesthetic

• A product in a natural setting

• Proof of a physical product